Tag: Cambridge Analytica

Cambridge Analytica’s strange, shady role in the 2016 election

The Wall Street Journal recently reported that Special Counsel Robert Mueller has requested that a data analytics company called Cambridge Analytica turn over internal documents as part of its investigation into possible collusion between the Trump campaign and Russia during the 2016 election.

Cambridge Analytica specializes in what’s called “psychographic” profiling, meaning they use data collected online to create personality profiles for voters. They then take that information and target individuals with specifically tailored content (more on this below).

So far there’s been a lot of speculation about the potential links between the Trump campaign and Russia, and most of the stories have orbited around the financial dealings of the Trump family and people like Paul Manafort, Trump’s former campaign manager. But this story is specifically about how team Trump, with the help of this data company, might have facilitated Russia’s meddling in the US presidential election.

So here’s what we know about Cambridge Analytica, its connections to the Trump campaign, and what sorts of things Mueller is likely looking into.
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